Amazon has just rolled out a new AI video generator for advertisers.
This new AI Video Generator, can turn a single product image into captivating short video clips that highlight the product’s key features.
By leveraging Amazon’s deep retail insights, these videos are designed to bring products to life in a way that captures attention and drives engagement.
First look at our new Amazon Ads GenAI capability (in beta). All sellers or brands need to do is upload a product photo and description to quickly create unique lifestyle images that will help customers discover products they love. https://t.co/FPvjb72fyj pic.twitter.com/unxcrx1d8l
— Andy Jassy (@ajassy) October 25, 2023
Currently, the Video Generator is being tested in a limited beta phase with select advertisers in the U.S. Each video is 6-9 seconds long and comes in 720p resolution, perfect for quick, engaging content on social media and other platforms.
But that’s not all—Amazon has also introduced "Live Image," a feature that turns static images into short, animated GIFs. These animations add a dynamic touch to otherwise ordinary pictures, making them more eye-catching and shareable.
Both tools are expected to get even better in the coming months, with Amazon planning to expand their availability to more advertisers soon.
This move by Amazon is set to revolutionize how brands create and share visual content for their products, making it easier than ever to stand out in a crowded digital landscape.