Scope3, a company known for tracking carbon emissions in digital advertising, is now setting its sights on the environmental impact of artificial intelligence.
It is founded by Brian O’Kelley, the tech entrepreneur who previously sold his ad platform AppNexus for a hefty $1.6 billion.
With AI’s rapid integration into various sectors, including advertising and media, O’Kelley recognized a new frontier for environmental concern.
Scope3 has secured a $25 million investment round led by GV, with participation from several other venture firms.
The funding will support the company’s expansion into tracking and potentially reducing the carbon footprint of AI systems.
As AI continues to revolutionize industries, Scope3’s initiative comes at a crucial time. By applying their expertise in carbon tracking to this new field, they aim to make AI development more environmentally conscious.
It’s a bold move that could shape the future of sustainable technology and set new standards for responsible AI implementation.